When Go Ahead launched a special portfolio of tours, we were tasked with creating a launch campaign that would make a splash.
For this issue, we went back to the drawing board to reprioritize the different elements of the brand.
We made Go Ahead tour content easily adaptable and editable across all mediums, while adding even more detail and clarity for the reader.
Each year, Go Ahead creates a wall calendar as a gift to our World Traveler Club members. Inspired by EF's 50th anniversary, we chose the theme of celebration for 2015.
Created an email to highlight various tours to Italy in an editorial, non-promotional fashion.
A 3-spread takeover of the Boston Metro travel section.
My work at Rue La La included leading a team of copywriters, developing and updating the Rue Local style guide, and copywriting support on marketing assets.