Boston Music Awards 2010
Time Out Boston was thrilled to be named as the primary media sponsors of the 2010 Boston Music Awards, a yearly event that had been making big waves due to a recent re-branding with the help of (now-defunct) new media contracting firm, Hub Media. Exclusive access and coverage of the December 5 event was an amazing opportunity for TOB, as we had only launched in beta that November. For all intents and purposes, this was our coming out party – and some of the biggest movers and shakers in Boston A+E would be there, not to mention all the Time Out staffers that flew in from New York and London.
My role was to coordinate coverage before and during the event, a multi-pronged attack that began with a 16-page printed guide to Boston music to place at local music clubs and cafes to generate buzz for the event as well as brand awareness for TOB.
The music guide was our first real task as an editorial team. The 16 pages included a letter from myself and Associate Editor Jenna Scherer introducing Time Out Boston to the local music community and detailing our involvement with the Boston Music Awards; write-ups of our favorite musical acts across all genres, including our pick for the Time Out Boston Editors' Choice Award; a piece on the DJ scene that saw a resurgence in 2010; a sidebar about some incredible acts coming out of Providence; a "charticle" detailing the changes at eight new or renovated venues; and a timeline of Boston music history inside the back cover.
Our on-site pre-event coverage included much of the music guide content above (unfortunately, all pieces have been taken down by the new Time Out regime), plus a list of the nominees in each category with links to the Hub Media site for voting and tickets. I also wrote an article explaining the whole voting process, the event and Time Out Boston's role.
At the event, we created a series videos with Extraneous Noise: a highlight reel (above), live performance videos and an interview piece, which consisted of me (off camera) shouting questions at various musicians over the din of the festival-style event.
Photos of the red carpet, musical performances and guests in front of a step-and-repeat, as well as roaming photographer snapping shots of the night's best dressed achieved our goal of showing that the event had really come a long way from the stuffier, more traditional ceremony held just a few years back.