Brand identity for New England Ear Nose & Throat

In September of 2013, I worked with Brand Hack's Benjamin Spear and web designer/developer Mike Kivikoski to create an identity and one-page website for otolaryngologist Avner Aliphas.

Ear, nose and throat doctors can get kind of a bad rap due to the requisite amount of poking and prodding that is sometimes necessary to keep patients healthy—but that doesn't really vibe with Avner's warm, approachable personality. He genuinely wants all of his patients (and their referring physicians) to feel comfortable and in good hands. He takes care of the whole patient.

Quality care for the whole patient

 

Elevator Pitch

New England Ear Nose & Throat cares for the whole patient by keep­ing the lines of com­mu­ni­ca­tion open and offering refer­ring physi­cians a com­pre­hen­sive and respon­sive resource for address­ing all ear, nose and throat con­cerns. We take a more per­sonal approach to oto­laryn­gol­ogy by pri­or­i­tiz­ing patient com­fort and con­ve­nience while main­tain­ing a high stan­dard of qual­ity care.
 

Web Copy

We know a patient is not just a col­lec­tion of symp­toms, but a whole per­son with spe­cific needs. Your health is our first pri­or­ity, and we believe that giv­ing you a pos­i­tive and com­fort­able health­care expe­ri­ence is impor­tant to your over­all well-being. When it comes to your health, wait­ing often means wor­ry­ing. What we offer is the peace of mind that comes with con­ve­niently sched­uled appoint­ments, min­i­mal wait time, and a pro­fes­sional staff that ensures that all of your con­cerns are addressed.
Dr. Avner Aliphas started New England Ear Nose & Throat with the goal of pro­vid­ing per­son­al­ized care and nur­tur­ing strong rela­tion­ships with patients and their refer­ring physi­cians. A grad­u­ate of the Perelman School of Medicine at the University of Pennsylvania and the Boston Medical Center oto­laryn­gol­ogy res­i­dency pro­gram, Dr. Aliphas has exten­sive train­ing in the lat­est treat­ment tech­nolo­gies. New England Ear Nose & Throat pro­vides com­pre­hen­sive treat­ment solu­tions for all ear, nose and throat issues, rang­ing from basic pro­ce­dures to more com­plex surgeries.
How can we help you feel bet­ter today?