About

I like brands who know who they are and aren't afraid of having a strong point of view. I'll get nerdy about grammar, design, music and fitness. More than anything, I'm a creative problem solver and I love digging into less-obvious solutions to create something remarkable.

I'm currently freelancing full time and am available for projects, part-time work and full-time short-term contracts. Get in touch using my contact page.


Experience

 

The other research university on the banks of the Charles River.

Content Strategist January 2017–Present

  • Conduct stakeholder interviews to define business goals.
  • Audit existing client site and/or analyze competitive landscape.
  • Create site analytics report to identify opportunities for growth.
  • Develop comprehensive web content strategy, accounting for client goals and available resources.
  • Map new information architecture and wireframe page templates as needed.
  • Lead findings presentations and read-outs with high-level stakeholders.
  • Work with development and design teams to execute approved strategy and required functionality.
  • Provide copy writing and content management support to clients.

goaheadMasthead.jpg

The leisure tour division of global education and travel giant, EF Education First.

Senior Copywriter / Content Editor  April 2012–July 2016

  • Served as lead digital copywriter (SEO, Agile, chat, UX, app), improving organic search results to grow web traffic by 30% YOY.

  • Drove initiative to curate top digital content in monthly newsletter that resulted in 3x increase in traffic to blog.

  • Led Go Ahead content and copy team, acting as mentor to junior writers.

  • Conducted brand strategy meetings with team and high-level stakeholders.

  • Acted as team liaison across all departments and global EF copy teams.

  • Worked cross-departmentally to develop marketing content strategy.

  • Created comprehensive style guides that were later adopted EF-wide.

  • Championed consistency and efficiency across massive library of copy assets.

  • Crafted marketing copy for promotional and editorial campaigns.

The (now-defunct) “daily deals” corner of the fashionable flash-saler.

 

Associate Editor (Contract) • October 2011–January 2012

  • Wrote and edited assets for daily deal features and vouchers.

  • Oversaw a team of copywriters of varying levels of experience.

  • Developed and updated the Rue Local style guide.

  • Managed Facebook and Twitter accounts in various markets.

Internationally acclaimed, events-based publication known for its strong editorial voice.

 

Editor • June 2010–June 2011

  • Was recruited to start the local outpost of new all-digital model.
  • Hired and lead small editorial team and managed 30+ freelance creatives.
  • Built a comprehensive site for local readers with a passion for arts and culture.
  • Served as media sponsor and lead coverage for Boston Music Awards.
  • Worked with sponsors to create branded content packages that aligned with Time Out voice and values.

Events-based mobile media start-up with listings and content in 40 cities nationwide. 

Content Editor • June 2007–July 2010

  • Recruited and managed team of 30+ national correspondents, editing dozens of event previews daily.

  • Trained writers on a custom built CMS.

  • Created weekly newsletter for mass mailing.

  • Created original content on subjects ranging from local events to celebrity news to mixed martial arts.

  • Managed social media accounts (Twitter, Facebook)


Production Assistant
Nov 2003-Aug 2005

  • Wrote, produced and voiced daily news segment.
  • Produced visual materials for fundraising events.
  • Edited internal newsletter.

 

Marketing & Promotions Intern
Summer 2006

  • Wrote copy for on-air promotions.
  • Promoted  station and sponsors at local events.
  • Created flyers and other promo materials.

DJ Training Director
Sep 2007-Jun 2008

  • Produced weekly radio show focusing on dance pop, rock and indie music.
  • Lead DJ training program.
  • Served on Music staff and reviewed new releases.

Education

 

Commonwealth Honors College, University of Massachusetts—Amherst

  • BS in Communications & Spanish

The School of the New York Times

  • Certificate in Storymining & Strategy: Creating Branded Content

General Assembly

  • Google Analytics Bootcamp