About
Hello!
My 15 years of experience creating content across many different industries has taught me a lot. Startups and net-new teams have taught me to love wearing many hats and building something from the ground up. Large organizations have shown me I can excel at navigating complex stakeholder relationships, collaborate across functions, and tame legacy content chaos into sustainable systems.
My approach to digital strategy combines business goals, user needs, and technical capabilities to create effective content experiences. I’m passionate about helping clients tame chaos into sustainable systems. A self-starter and creative problem solver, I’ve proven my ability to thrive in an ambiguous environment.
Most recently, I worked as a Content Design Lead at Wayfair. I was a founding member of the Homebase Design System team and later supported the supplier-facing Partner Home application. Over time, I became the go-to person for future-looking standards for content and UX, as well as IA and navigation governance. I also owned all company-wide design system operations, leading the team that handled internal communication and the Homebase 101 education program. I owned and maintained the Partner Home termbase, a single source of truth for terminology that improved language consistency and aided in more seamless translations. I also started the Accessibility & Inclusive Design Collective and managed the Global Experience Design mentorship program.
Prior to joining Wayfair, I was a Content Strategist in Boston University’s Creative Services office. My projects at BU ranged from high-visibility site launches (Rajen Kilichand Center for Integrated Life Sciences) to scrappy content overhauls (the BU Marching Band). I supported all clients throughout the website development process, from defining stakeholder priorities and conducting focus groups with users to creating new site architecture and drafting site content.
My early career included marketing copywriting, restaurant reporting, concert reviewing, travel itinerary writing, and being the first-ever editor of Time Out Boston magazine. I wrote the T.L.C. episode for the first season of the Disgraceland podcast (as well as the “lost” Golden Suicides episode). Before I went all-in on a writing career, I dabbled in radio production and as on-air talent. Before that, I was an accomplished ice cream scooper and, like most people from Massachusetts, worked the drive-thru at the local Dunkin Donuts.