Wayfair: Cross-Org Content Support
The Problem: Not all teams at Wayfair had dedicated content designers, as many teams did not have the workload to support a full- or even part-time role. Instead, content designers held “office hours” where teams within their assigned organization could book time to get one-on-one help.
My Role: I worked with many teams in my time at Wayfair, supporting experiences in both the supplier- and consumer-facing spaces. My goal during office hours was always to keep an open mind, and focus on what we could do to unblock the team within the time we had available. It was important to me to take good notes of everything that was discussed or decided, and to follow-up promptly with my recommendations as well as my reasoning.
The Result: In peer feedback, stakeholders noted my ability to ask the right questions to understand both business and user needs. I was able to help teams keep moving through their design and build phases.
An example of content support provided to the Advertising team, who had asked for help cutting down the length of their tooltips. A separate Google Doc highlighted specific changes with commentary. (Click to enlarge)